YFD Consulting
Founder & builder
Turning business workflows into software: discovery, product design, frontend and backend implementation, integration, and delivery.
Selected work & experience
The work,
up close.
Business fluency. Technical depth.
Product experiences and the systems behind them.
A closer look at product builds, creative proposals and the thinking behind each.
01 / LIVE PRODUCT COLLABORATION
XOXOA Matchmaker
Product discovery, with a personal touch.
02 / WORKFLOW & SOFTWARE DESIGN
Ashvini Aesthetics & Wellness
Workflow analysis and bespoke software design.
03 / BOOKING & OPERATIONS
SwervCuts
Mobile barber booking and admin software.
04 / BRAND & SOCIAL CONTENT PROPOSALAminata BarryA consistent identity for a personal real-estate brand.
05 / WEBSITE & BOOKING EXPERIENCEMak AestheticsService discovery, appointments and client tools.
01 / Product experience
XOXOA
Matchmaker.
Connecting a chocolate brand's story
with a more personal way to discover its products.
The business question
From a customer's preferences
to a product worth discovering.
How can a customer navigate nuanced flavors and product origins through an experience that feels personal and true to the brand?
My work with XOXOA began through the University of Delaware's International Marketing course. As a Product Design Intern and continuing collaborator, I contribute to product experience, web implementation, and marketing and digital strategy.
01 / EXPERIENCE
Make discovery feel personal.
Product and interaction design connect the taste quiz, recommendation journey and brand story into one considered experience.
02 / IMPLEMENTATION
Build around real products.
React implementation and a catalog rebuilt around Shopify product data keep recommendations connected to products people can actually explore.
03 / SYSTEM
Keep the reasoning visible.
Structured product attributes, explainable matching logic and reusable components support the experience behind the screen.
A closer look
Every choice shapes
what comes next.
From the first question to a considered recommendation.
Actual screens, using demonstration preferences.
Ongoing product collaboration across the discovery and recommendation experience.
02 / Workflow analysis & software design
Ashvini Aesthetics
& Wellness.
Software design grounded in
the way a practice works.
YFD’s contribution
Understand the context.
Make the idea tangible.
Workflow analysis and bespoke software design for Ashvini Aesthetics & Wellness, connecting the practice’s operational needs with a considered digital experience.
The work brings together business discovery, workflow mapping and interface design.
03 / Booking & operator software
SwervCuts.
The customer journey.
The operation behind it.
Software around the service
Two ways to book.
One connected experience.
Customers can choose a mobile visit or a scheduled truck stop. The project includes booking and confirmation surfaces, alongside an operator admin console.
Visit SwervCuts04 / Brand & social content proposal
Aminata Barry.
A recognizable voice.
A considered visual direction.
AMINATA BARRY / REAL ESTATEPersonal brand.
Lasting connection.IDENTITY & SOCIAL CONTENT CONCEPTS
Lasting connection.IDENTITY & SOCIAL CONTENT CONCEPTS
Creative direction
Make the story
feel connected.
A brand and social-content proposal built around a consistent name treatment, educational series, reel covers and a coordinated Instagram and Facebook presence.
Proposal & design concepts
05 / Website & booking experience
Mak Aesthetics.
From discovering a service
to managing a visit.
MAKAESTHETICS / BEAUTY & SKINCAREA thoughtful visit,
from the first click.WEBSITE · BOOKING · CLIENT PORTAL
from the first click.WEBSITE · BOOKING · CLIENT PORTAL
Digital client experience
One experience,
across the visit.
Website and booking software for a Bear, Delaware aesthetics business, connecting service discovery with appointment selection, a client portal and studio management tools.
Website & application build
Experience & leadership
Technical thinking.
Human context.
My perspective comes from building software, working with customers, and taking responsibility in a community.
Connect on LinkedInXOXOA
Product Design Intern & continuing collaborator
Product experience, a taste-quiz and recommendation journey, web implementation, and digital strategy with a Philadelphia chocolate business.
Apple
Customer-facing experience
A grounding in listening closely, making technology understandable, and connecting customer needs with practical solutions.
Guineans Beyond Borders
Executive board member
Community leadership alongside my work in technology and business. A commitment to people, connection, and shared purpose.
University of Delaware
Global Business · Marketing concentration
Studying how organizations operate, create value, and bring ideas to market, with a focus on the practical application of technology.
Aminata Barry
Brand & social content proposal
Identity concepts and a coordinated social-content direction for a personal real-estate brand.
Mak Aesthetics
Website & application build
Service discovery, booking, client-facing tools and a studio management experience for an aesthetics business.
Explore the work ↗Ashvini Aesthetics & Wellness
Workflow analysis & bespoke software design
Business discovery, workflow mapping and a tailored software experience for an aesthetics and wellness practice.
Explore the work ↗SwervCuts
Booking & operator software
A mobile barber booking experience and connected operator tools for mobile visits and scheduled truck stops.
Explore the work ↗Technical range
From the interface
to the infrastructure.
Software decisions connect to operational decisions.
I work across both.
Interfaces people can use.
Responsive web applications, progressive web apps, product-discovery flows, and operational dashboards.
JavaScript · TypeScript · React · HTML & CSSThe logic behind the screen.
Relational data models, API integrations, serverless functions, payment workflows, and access controls.
Postgres · Supabase · APIs · StripeBuilt to be understood.
Versioned changes, automated browser checks, staged deployments, documented handoffs, and deliberate failure handling.
Git · Playwright · Netlify · Workflow designApplied AI fits within that system: start with a useful task, define what good looks like, and keep human review where the consequences matter.
An interactive example
From a new request
to a clear next step.
Choose a request, approve its suggested owner and try recovering a failed handoff.
REQUEST ROUTING / TRY IT IN 30 SECONDS
Illustrative demo · nothing is sent- 01 Capture
- 02 Review
- 03 Handoff
- 04 Complete
Example input
Before
Copy details, forward messages and chase someone for an update.
With a system
One request, a named owner and a visible next step.
Suggested routing · your approval required
Keep the person in the decision.
- Owner
- Priority
- Owner
- Next step
See the example history
Bring your own business context
Let's find the
right thing to build.
Start a conversation
A workflow, a product experience,
or a systems problem. Let's understand it.